FIFA’s July 2026 proposal to create a commercial subsidiary and sell a minority stake valued near $20 billion to investors, including a firm linked to Joshua Kushner, collapsed within days amid unified opposition from UEFA, AFC, and CONCACAF. The plan, which would have transferred rights tied to the men’s World Cup and other events, drew immediate criticism over governance, transparency, and external influence, prompting Infantino to scrap it and later apologize during an October FIFA Council meeting. Member associations instead received commitments for increased direct funding from existing reserves without equity dilution. With the 2026 tournament concluded and no revived initiative advanced, trader consensus reflects the decisive rejection by key confederations and the absence of any viable pathway for equity sales in the near term, though isolated legal disputes or future governance shifts remain theoretical variables.